“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones

Every business field is flooded with emotions. This is the most recent finding of the marketing industry. Expressing your emotions is the trend nowadays, and like any trend, it brings a lot of money. With the new developments in neuroscience and a shift in the economic judgment, the Homo Economicus era came to an end. Read more at http://www.agencypost.com/%E2%80%9Csqueeze-a-tear%E2%80%9D-businesses-outshine-the-hyper-rational-ones/