An emerging branch of economy aims to portray the human factor not just as a theoretical construct of the “economic agent,” but to take it closer to the realities of human psychology. Behavioral economics claims that people are irrational in their economic decisions and that the key for interpreting people’s behaviors lays in understanding the non-rational levers that outline the current economic situation. Read more at http://www.agencypost.com/homo-economicus-chronicle-of-a-death-foretold/
