The #AWEurope Future Is Female Shortlist is here!
Advertising Week Europe’s inaugural Future Is Female Awards will be announced on...
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Employee Engagement and the Importance of Effort Assessment
During the past years we’ve seen a renewed interest from companies toward...
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Where’s the Friction in Your Customer Experience?
What recent years have taught us is that customer experience can be...
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Are Financial Services Leaders in a CX Crisis?
Financial services providers – banks, credit unions, insurers, pension funds and wealth...
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Why Customers Love It Easy
With very few exceptions, most of us resent making any effort. And...
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Neuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number...
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Friction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations...
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Making It Easy! The India EAS Index and New Inputs on Customer Effort
The digital revolution is here! It changed the way we see the...
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Uberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be...
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The first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on...
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