The #AWEurope Future Is Female Shortlist is here!
Advertising Week Europe’s inaugural Future Is Female Awards will be announced on...
Read MoreEmployee Engagement and the Importance of Effort Assessment
During the past years we’ve seen a renewed interest from companies toward...
Read MoreWhere’s the Friction in Your Customer Experience?
What recent years have taught us is that customer experience can be...
Read MoreAre Financial Services Leaders in a CX Crisis?
Financial services providers – banks, credit unions, insurers, pension funds and wealth...
Read MoreWhy Customers Love It Easy
With very few exceptions, most of us resent making any effort. And...
Read MoreNeuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number...
Read MoreFriction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations...
Read MoreMaking It Easy! The India EAS Index and New Inputs on Customer Effort
The digital revolution is here! It changed the way we see the...
Read MoreUberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be...
Read MoreThe first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on...
Read MoreFriction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a...
Read MoreBuyer brain lucreaza cu o banca din india si foloseste neuromarketingul pentru a-i atrage pe clientii din generatia tanara
Ana Iorga a lansat in urma cu cinci ani Buyer Brain, compania...
Read MoreLupta pentru un loc in mintea consumatorului
Cercetarile de marketing traditionale se bazeaza pe obtinerea unui raspuns din partea...
Read MoreDon’t laugh, but banks really should care about your feelings
Buyer Brain, together with Frontier Economics assessed implicit attitudes to using traditional...
Read MoreAna Iorga, de la medicina la neuromarketing.
Domeniul consumer neuroscience are o rata de crestere sustinuta, de cativa ani....
Read MoreMorals and fake Pradas
Have you ever thought that wearing counterfeit products impacted your morals more...
Read MoreThe (Not So) Infallible Polls
he (Not So) Infallible Polls Donald Trump’s tsunami victory over Democrat Hillary...
Read MoreCreierul, sufletul comerțului
Încă incipient și controversat din cauza utilizării aparaturii de citire neuronală în...
Read MoreCustomer Centricity: The Key to Customer Retention
Since we are in the Customer Experience (CX) Era1, it seems only...
Read MoreAna Iorga, fondatorul laboratorului de neuromarketing Buyer Brain
Ana Iorga, unul din pionierii neuromarketing-ului in Romania, a descoperit domeniul intamplator,...
Read MoreNeuromarketingul – modul în care neuroştiinţa te poate convinge să cumperi
Creierul uman foloseşte doar 2% din energie pentru activitatea conştientă, cea mai...
Read MoreNeurophilosophy and the philosophy of neuroscience (II)
In the past years, most niches in applied and humanist sciences tend...
Read More‘If customer is King, engage the King!’ – The neuro-science secret we can use to explore the Expectation Economy
Engaged customers are a company’s richest resource. They bring in higher sales...
Read MoreConfessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in...
Read MoreIntri in magazin pentru o paine, dar ajungi acasa cu alte produse. Cum poate rezolva realitatea virtuala acest lucru
Intri dupa o paine, dar ajungi acasa cu cosul plin de alte...
Read MoreFrom digital revolution to inline living
Which is the one thing you focus your attention on each morning...
Read MoreTop 10 retail trends
2013 will be the year of interactivity, the year that redefines customer...
Read MoreCum intri in lumea consumatorului?
La nivelul creierului, în momentul în care vrei să cumperi un produs...
Read MoreCea mai importantă schimbare de mentalitate a secolului al xxi-lea
Istoria omenirii este marcată de numeroase schimbări de perspectivă ce au avut...
Read MoreNoul cumpărător: creierul
Neuromarketingul este un domeniu în curs de dezvoltare bazat pe aplicarea cunoștințelor...
Read MoreNew Adventures in Dubai
It was invited to speak at the 5th edition of the Neuromarketing...
Read MoreHomo Economicus – Chronicle of a Death Foretold
An emerging branch of economy aims to portray the human factor not...
Read MoreAttention, focus and brain fitness
The fact that postponement (or procrastination) is now subject of numerous viral...
Read MoreThe strange tale of decreasing customer loyalty and the brand paradox
In an increasingly commoditized market like nowadays, few brands can actually distance...
Read MoreNeuromarketing-ul – marketing de avangardă
Neuromarketing-ul reprezintă un domeniu în curs de dezvoltare care “studiază răspunsurile consumatorilor...
Read MoreBuyerBrain pregătește prima cercetare de neuromarketing cu EEG din românia
Buyerbrain pregătește prima cercetare comercială de neuromarketing din România, în cadrul căreia...
Read MoreAnaliză „creierul cumpărăturilor“ de crăciun. Cum funcţionează neuromarketingul
Când se apropie Crăciunul, cumpărăturile devin o bucurie şi, în acelaşi timp,...
Read MoreStudiu: plata cu banii jos activează centrii nervoși ai durerii
Plata cu banii jos este dureroasă. Când numeri banii pe care trebuie...
Read MoreInvestor’s dinner, un nou eveniment de întâlnire între startup-uri și investitori
Investors’s Dinner este un concept dezvoltat de două programe de accelerare, RICAP...
Read MoreÎți intră în creier ca să afle ce-ți place și de ce cumperi – povestea Anei Iorga (Buyer Brain)
Suntem înconjurați de publicitate și de reclame. Le vedem la tot pasul,...
Read MoreNeuromarketingul explică cum funcționează butoanele neuronale pentru sex, droguri și rock’n’roll
Ana Iorga a înființat anul trecut primul laborator de neuromarketing din Europa...
Read MoreBrandul este un shortcut în mintea noastră
Comportamentul cumpărătorului în alegerea unui brand ţine foarte mult de obişnuinţa pe...
Read More“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones
Every business field is flooded with emotions. This is the most recent...
Read MoreConfessions of a Neuromarketer Part 2: The Power of Neuromarketing
As I mentioned in an earlier post, our decisions are mainly driven by neural...
Read MoreWomen Shop on Venus, Men Shop on Mars
The differences between female and male brains have always been the subject...
Read MoreConfessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think...
Read MoreFood, the Brain and Neuromarketing
Eating is one of the basics of keeping alive, regulated by an...
Read MoreNew technologies for brainwave optimization
Some of us were born leaders; the others can just reconfigure their...
Read MorePavlov reverted
Issued by Nobel laureate Ivan Pavlov, the research that laid the foundations...
Read MoreNeuromarketing in a nutshell
Are you generally dissatisfied with the poor consumer insights provided by traditional...
Read MoreEliberarea de povara proprietății
Cultul proprietății este înlocuit de o nouă tendință în cultura de consum,...
Read MoreHow much do emotions sell? Marketing strategy with guts
Author of two iconic advertising books, The Advertised Mind and The Branded...
Read MoreReality, the Great Illusion
Although we live almost constantly with the feeling that we are connected...
Read MoreNeuromarketing goes online
This week I was invited at the Ecommerce Gala (Gala Premiilor E-Commerce)...
Read MoreBody and mind, closer than ever
Antonio Damasio, considered by some to be the Einstein of Neuroscience, was...
Read MoreThe economic parameter of feminine charm
A recent study, carried out by a team of researchers led by...
Read MoreCurrent neuromyths
The advances in neurosciences have turned the brain into the pop-culture star...
Read MoreNeuromovies and the conquest of the brain
You won’t probably hear too soon of an Oscar award winner giving...
Read MoreBuyer Brain goes to New York!
The third edition of the NMSBA’s Neuromarketing World Forum will be held...
Read MoreSurprising facts about human emotions
Understanding human emotions and especially our own emotions might give us a...
Read MoreOn neuromarketing limits
Neuromarketing is a new and promising filed for the development of business...
Read MoreThe information overexposure and the decision making process
You have certainly found yourself facing the difficulty of making a choice....
Read MoreThe equipment used in neuromarketing research
As I was telling you in the previous article, Buyerbrain is preparing...
Read MoreCutting Edge Marketing. Insights from brain and technology Workshop
Lumea este intr-o continua schimbare, atat la nivel cultural cat si la...
Read MoreCurrent neuromyths
The advances in neurosciences have turned the brain into the pop-culture star...
Read MoreNeuro-revolution is changing your world (I)
Neuroscience is a leap in understanding the human mind and psychology, just...
Read MoreYour soul’s warmth, in Celsius degrees
If you suddenly feel like taking a hot bath or long for...
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