Blog

Denisa
Posted by Denisa
November 20, 2017

The 5th edition of the Shopper Brain Conference in Amsterdam ended!

We had 2 days to enjoy the newest and most intriguing topics...

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Denisa
Posted by Denisa
November 3, 2017

Get Ready for Web Summit 2017!

We are just days away from the largest technology conference on earth, Web...

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Denisa
Posted by Denisa
October 10, 2017

New adventures in Amsterdam!

Shopper Brain Conference welcomed all marketing specialists, behavior scientists, retailers, and providers,...

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Ana
Posted by Ana
October 4, 2017

Neuromarketing in a multicultural context

I have written an interview with Alec Balasescu for the last number...

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Denisa
Posted by Denisa
October 3, 2017

Buyer Brain meets Shopper Brain in Amsterdam!

This year, the 5th edition of the Shopper Brain Conference in Europe...

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Ana
Posted by Ana
July 19, 2017

Friction Harms Your Brand Loyalty: Part II

As we promised, this piece tackles the elusive concept of customer expectations...

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Ana
Posted by Ana
July 19, 2017
Ana
Posted by Ana
June 8, 2017

Uberized Customer Experiences & Effort

Have you heard the latest news on UBER? Now you might be...

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Ana
Posted by Ana
May 9, 2017

The first neuromarketing commercial research in Romania

Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on...

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Ana
Posted by Ana
March 10, 2017

Friction Harms Your Brand Loyalty: Part I

From an evolutionary standpoint, humans have certainly known how to create a...

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Ana
Posted by Ana
January 6, 2017

Morals and fake Pradas

Have you ever thought that wearing counterfeit products impacted your morals more...

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