The 5th edition of the Shopper Brain Conference in Amsterdam ended!
We had 2 days to enjoy the newest and most intriguing topics...
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Get Ready for Web Summit 2017!
We are just days away from the largest technology conference on earth, Web...
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New adventures in Amsterdam!
Shopper Brain Conference welcomed all marketing specialists, behavior scientists, retailers, and providers,...
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Neuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number...
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Buyer Brain meets Shopper Brain in Amsterdam!
This year, the 5th edition of the Shopper Brain Conference in Europe...
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Friction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations...
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Making It Easy! The India EAS Index and New Inputs on Customer Effort
The digital revolution is here! It changed the way we see the...
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Uberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be...
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The first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on...
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Friction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a...
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Morals and fake Pradas
Have you ever thought that wearing counterfeit products impacted your morals more...
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