The (Not So) Infallible Polls
he (Not So) Infallible Polls Donald Trump’s tsunami victory over Democrat Hillary...
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Customer Centricity: The Key to Customer Retention
Since we are in the Customer Experience (CX) Era1, it seems only...
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Neurophilosophy and the philosophy of neuroscience (II)
In the past years, most niches in applied and humanist sciences tend...
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‘If customer is King, engage the King!’ – The neuro-science secret we can use to explore the Expectation Economy
Engaged customers are a company’s richest resource. They bring in higher sales...
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Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in...
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From digital revolution to inline living
Which is the one thing you focus your attention on each morning...
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Top 10 retail trends
2013 will be the year of interactivity, the year that redefines customer...
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New Adventures in Dubai
It was invited to speak at the 5th edition of the Neuromarketing...
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Homo Economicus – Chronicle of a Death Foretold
An emerging branch of economy aims to portray the human factor not...
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Attention, focus and brain fitness
The fact that postponement (or procrastination) is now subject of numerous viral...
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The strange tale of decreasing customer loyalty and the brand paradox
In an increasingly commoditized market like nowadays, few brands can actually distance...
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