“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones
Every business field is flooded with emotions. This is the most recent...
Read MoreConfessions of a Neuromarketer Part 2: The Power of Neuromarketing
As I mentioned in an earlier post, our decisions are mainly driven by neural...
Read MoreWomen Shop on Venus, Men Shop on Mars
The differences between female and male brains have always been the subject...
Read MoreConfessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think...
Read MoreFood, the Brain and Neuromarketing
Eating is one of the basics of keeping alive, regulated by an...
Read MoreNew technologies for brainwave optimization
Some of us were born leaders; the others can just reconfigure their...
Read MorePavlov reverted
Issued by Nobel laureate Ivan Pavlov, the research that laid the foundations...
Read MoreNeuromarketing in a nutshell
Are you generally dissatisfied with the poor consumer insights provided by traditional...
Read MoreHow much do emotions sell? Marketing strategy with guts
Author of two iconic advertising books, The Advertised Mind and The Branded...
Read MoreReality, the Great Illusion
Although we live almost constantly with the feeling that we are connected...
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