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Consumer Effort

February 6, 2020

EAS Sludge Audits – An Engine of Opportunity

Are Consumers Trapped in Sludge? While the concept of sludge is not...

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May 25, 2018

How Can Retailers Keep Up With Customers?

Today, more than ever, brands have the power to control and develop...

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May 23, 2018

Where’s the Friction in Your Customer Experience?

What recent years have taught us is that customer experience can be...

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May 8, 2018

Are Financial Services Leaders in a CX Crisis?

Financial services providers – banks, credit unions, insurers, pension funds and wealth...

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May 3, 2018

What’s Next for Brick&Mortar Retail?

We all know that the spread of digitisation and the access to...

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February 14, 2018

Why Customers Love It Easy

With very few exceptions, most of us resent making any effort. And...

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July 19, 2017

Friction Harms Your Brand Loyalty: Part II

As we promised, this piece tackles the elusive concept of customer expectations...

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