Consumer Psychology

Ana
Posted by Ana
May 23, 2015

Pavlov reverted

Issued by Nobel laureate Ivan Pavlov, the research that laid the foundations...

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Ana
Posted by Ana
November 26, 2014

The force behind your thoughts

“You may think you decided to read this story – but in...

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Ana
Posted by Ana
October 17, 2014

How much do emotions sell? Marketing strategy with guts

Author of two iconic advertising books, The Advertised Mind and The Branded...

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Ana
Posted by Ana
January 26, 2014

Surprising facts about human emotions

Understanding human emotions and especially our own emotions might give us a...

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Ana
Posted by Ana
November 21, 2013

The Brain: Friend or Foe?

Aren’t you curious to find out why we are highly prone to...

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Ana
Posted by Ana
September 5, 2013

The information overexposure and the decision making process

You have certainly found yourself facing the difficulty of making a choice....

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