December 10, 2015
1 min read
“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones
Every business field is flooded with emotions. This is the most recent...
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May 23, 2015
11 min read
Pavlov reverted
Issued by Nobel laureate Ivan Pavlov, the research that laid the foundations...
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November 26, 2014
14 min read
The force behind your thoughts
“You may think you decided to read this story – but in...
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October 17, 2014
11 min read
How much do emotions sell? Marketing strategy with guts
Author of two iconic advertising books, The Advertised Mind and The Branded...
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September 8, 2014
16 min read
Body and mind, closer than ever
Antonio Damasio, considered by some to be the Einstein of Neuroscience, was...
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January 26, 2014
10 min read
Surprising facts about human emotions
Understanding human emotions and especially our own emotions might give us a...
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November 21, 2013
20 min read
The Brain: Friend or Foe?
Aren’t you curious to find out why we are highly prone to...
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September 5, 2013
14 min read
The information overexposure and the decision making process
You have certainly found yourself facing the difficulty of making a choice....
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