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Loyalty

July 19, 2017

Friction Harms Your Brand Loyalty: Part II

As we promised, this piece tackles the elusive concept of customer expectations...

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March 10, 2017

Friction Harms Your Brand Loyalty: Part I

From an evolutionary standpoint, humans have certainly known how to create a...

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February 15, 2016

The strange tale of decreasing customer loyalty and the brand paradox

In an increasingly commoditized market like nowadays, few brands can actually distance...

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