5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
Customers in 2020 are highly impatient and significantly less loyal than they...
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Employee Engagement and the Importance of Effort Assessment
During the past years we’ve seen a renewed interest from companies toward...
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How Can Retailers Keep Up With Customers?
Today, more than ever, brands have the power to control and develop...
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Where’s the Friction in Your Customer Experience?
What recent years have taught us is that customer experience can be...
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Are Financial Services Leaders in a CX Crisis?
Financial services providers – banks, credit unions, insurers, pension funds and wealth...
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What’s Next for Brick&Mortar Retail?
We all know that the spread of digitisation and the access to...
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Advertising Week Europe, where „Great Minds Think Unalike”
The 6th edition of Advertising Week Europe, the largest advertising, marketing &...
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Digitalize, but keep your audiences together!
Digital technologies are more powerful than ever and they continue to grow,...
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Get Ready for Web Summit 2017!
We are just days away from the largest technology conference on earth, Web...
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New adventures in Amsterdam!
Shopper Brain Conference welcomed all marketing specialists, behavior scientists, retailers, and providers,...
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Neuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number...
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Buyer Brain meets Shopper Brain in Amsterdam!
This year, the 5th edition of the Shopper Brain Conference in Europe...
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Friction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations...
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Making It Easy! The India EAS Index and New Inputs on Customer Effort
The digital revolution is here! It changed the way we see the...
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Uberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be...
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The first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on...
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Friction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a...
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Morals and fake Pradas
Have you ever thought that wearing counterfeit products impacted your morals more...
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The (Not So) Infallible Polls
he (Not So) Infallible Polls Donald Trump’s tsunami victory over Democrat Hillary...
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Customer Centricity: The Key to Customer Retention
Since we are in the Customer Experience (CX) Era1, it seems only...
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Neurophilosophy and the philosophy of neuroscience (II)
In the past years, most niches in applied and humanist sciences tend...
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‘If customer is King, engage the King!’ – The neuro-science secret we can use to explore the Expectation Economy
Engaged customers are a company’s richest resource. They bring in higher sales...
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Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in...
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From digital revolution to inline living
Which is the one thing you focus your attention on each morning...
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Top 10 retail trends
2013 will be the year of interactivity, the year that redefines customer...
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Homo Economicus – Chronicle of a Death Foretold
An emerging branch of economy aims to portray the human factor not...
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Attention, focus and brain fitness
The fact that postponement (or procrastination) is now subject of numerous viral...
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The strange tale of decreasing customer loyalty and the brand paradox
In an increasingly commoditized market like nowadays, few brands can actually distance...
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Confessions of a Neuromarketer Part 2: The Power of Neuromarketing
As I mentioned in an earlier post, our decisions are mainly driven by neural...
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Women Shop on Venus, Men Shop on Mars
The differences between female and male brains have always been the subject...
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Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think...
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Food, the Brain and Neuromarketing
Eating is one of the basics of keeping alive, regulated by an...
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New technologies for brainwave optimization
Some of us were born leaders; the others can just reconfigure their...
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Neuromarketing in a nutshell
Are you generally dissatisfied with the poor consumer insights provided by traditional...
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How much do emotions sell? Marketing strategy with guts
Author of two iconic advertising books, The Advertised Mind and The Branded...
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Reality, the Great Illusion
Although we live almost constantly with the feeling that we are connected...
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Neuromarketing goes online
This week I was invited at the Ecommerce Gala (Gala Premiilor E-Commerce)...
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Current neuromyths
The advances in neurosciences have turned the brain into the pop-culture star...
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Neuromovies and the conquest of the brain
You won’t probably hear too soon of an Oscar award winner giving...
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Buyer Brain goes to New York!
The third edition of the NMSBA’s Neuromarketing World Forum will be held...
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On neuromarketing limits
Neuromarketing is a new and promising filed for the development of business...
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The information overexposure and the decision making process
You have certainly found yourself facing the difficulty of making a choice....
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The equipment used in neuromarketing research
As I was telling you in the previous article, Buyerbrain is preparing...
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Cutting Edge Marketing. Insights from brain and technology Workshop
Lumea este intr-o continua schimbare, atat la nivel cultural cat si la...
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Current neuromyths
The advances in neurosciences have turned the brain into the pop-culture star...
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Neuro-revolution is changing your world (I)
Neuroscience is a leap in understanding the human mind and psychology, just...
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Your soul’s warmth, in Celsius degrees
If you suddenly feel like taking a hot bath or long for...
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