Depending on the goals of the project and the objectives or the “problem” that the client shares with us, our market & products research designs can vastly vary.
Our approach
Our approach to custom research design is both pragmatic and exhaustive, as we look at bringing together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy, while analyzing as many data streams as possible.
A simplistic example of how we combine different types of data streams is the following:
We can start off the design by collecting quantitative data.
Then turn to qualitative tools for the fine tuning of our insights.
And then go back to qual for further results’ validation.
Neuro insights
We are one of the few neuroscience insights companies that has deep understanding of mixed qual and quant methodologies, applied with neuro-powered tools, and a solutions-oriented team that has extensive experience with common industry pain points and proven domain knowledge.
Our focus
Creating custom research designs that are unique to almost each study we’ve conducted. We strongly believe that a study tailored and optimized for our customers’ specific needs, will lead to a final comprehensive report packed with deep insights & practical recommendations ready to be applied right away.
Types of custom market & product research
- New product forecasting
- Market segmentation & consumer profile studies
- In-store shopper behavior studies (product packaging, pricing, merchandising & in-store communication testing)
- Concept testing
- Pricing studies
- Packaging studies
- Attitude, awareness & usage studies
- Customer journey mapping studies & touch points/processes friction testing
- Employee engagement studies
- Advertising studies