JUMP
Purposeful journeys
Realities of the new normal
#Economic Slowdown #Recession Fatigue #Digital Journeys
We only remember the peak moment and the end moment.
Peak-End Rule Kahneman, Daniel. (2011). Thinking, fast and slow.
Contextual
Outcome driven
Superlative experiences at “Peaks” and “End”
Frictionless
Agile
Insights. Contextual
Non-conscious insights: Emotions, attitudes, salience, cognitive friction, perceived friction
Insights. Usability & Behavioral
Usability insights: Drivers of cognitive effort, drivers of perceived effort, sludge Behavioral insights: outcome, relevance, peaks, end
Design. Behavioral principles
Design the journeys with core behavioral principles. Ease. Nudges. Motivators
Introducing
JUMP
An out-of-the-box solution that enhances your digital journeys
HOW IT WORKS?
Choose the journey
Those that have the most impact for your customer and you.
Get insights
Sludge; Friction; Effort Peaks & Ends of the journey Relevance & Salience
Design
Outcome driven, Behavioural Principles Ease; Nudges; Motivators
Implement
Action Plan; Timelines Resources; Constraints Risks; Mitigations