Implicit Behaviour | Measure social cognition
Implicit Association Test (IAT)
which was used to measure social cognition or implicit intergroup attitudes, then was quickly developed to assess implicit stereotypes and self-concept.
IAT has been predominantly used by psychologists, neuroscientists and behavioral scientists to evaluate implicit perception, attitudes, emotions that people may be unwilling or unable to report and predict people’s decisions and behavior within a given context.
The Implicit Association Test (IAT)
See how IAT works by watching the video on the left side or…
As such, a quicker response time indicates a stronger association between a concept and evaluations, a slower response time indicates the opposite.
At Buyer Brain...
We also measure the relevance or importance of certain types of loyalty programs, credibility or trustworthiness that certain brands or companies inspire to their customers, or to understand the extent to which certain professional attributes characterize employees.