Buyer Brain
Buyer Brain
Buyer Brain

JUMP

Purposeful journeys

Realities of the new normal

#Economic Slowdown
#Recession Fatigue
#Digital Journeys

50% of revenue will be generated by digital channels by the end of 2020.

59% of companies are still digitally immature.

41% of companies invest in digital transformation without enough consumer insight.

72% - Plan to do more shopping online.

We only remember the peak moment and the end moment.

Peak-End Rule
Kahneman, Daniel. (2011). Thinking, fast and slow.

Contextual

Outcome driven

Superlative experiences at “Peaks” and “End”

Frictionless

Agile

Insights. Contextual

Non-conscious insights: Emotions, attitudes, salience, cognitive friction, perceived friction

Insights. Usability & Behavioral

Usability insights: Drivers of cognitive effort, drivers of perceived effort, sludge
Behavioral insights: outcome, relevance, peaks, end

Design. Behavioral principles

Design the journeys with core behavioral principles. Ease. Nudges. Motivators

Introducing

JUMP

An out-of-the-box solution that enhances your digital journeys

Friction-free

Contextual

High-velocity

How it works?

Choose the journey

Those that have the most impact for your customer and you.

Get insights

Sludge; Friction; Effort Peaks & Ends of the journey Relevance & Salience

Design

Outcome driven, Behavioural Principles Ease; Nudges; Motivators

Implement

Action Plan; Timelines Resources; Constraints Risks; Mitigations

Jump is:

Behavioural & Emotional Insights

Behavioural Journey Design

Action Steps & Implementation Support

Let's talk!

Tell us about your customer & employee challenges

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