Realities of the new normal
We only remember the peak moment and the end moment.
Peak-End Rule Kahneman, Daniel. (2011). Thinking, fast and slow.
An out-of-the-box solution that enhances your digital journeys
HOW IT WORKS?
Choose the journey
Those that have the most impact for your customer and you.
Sludge; Friction; Effort Peaks & Ends of the journey Relevance & Salience
Outcome driven, Behavioural Principles Ease; Nudges; Motivators
Action Plan; Timelines Resources; Constraints Risks; Mitigations