LENS
Insights | Unbiased. Contextual. Focused
DO YOU KNOW?
How have your customers changed?
Consumer behaviour post COVID-19 will change dramatically in some aspects.
THE CHALLENGES
With current research methodologies
Traditional methodologies, like focus groups and surveys, are fraught with declarative and cognitive biases.
Insights become so much more important.
In times of uncertainty or novel, first-time encountered situations, past behaviour or stated intentions are not accurate predictors of future behaviour.
LENS
is a neuro-powered online insights assessment platform
That seamlessly combines neuroscience based non-conscious insight methodologies with phenomenological qualitative insight techniques and statistical, quantitative data modelling techniques. This triangulated methodology gives us deep and near accurate understanding of the emotions and perceptions that drive consumer behavior
Buyer Brain's neuro-powered tools
LENS
context-driven insights
Easy & fast
Easy & fast deployment
Scalable Insights
Scalable Insights from the entire customer base for each stakeholder category
Laser-focused tool
Laser-focused tool that identifies engagement drivers & barriers, unbiased attitudes & perceptions, emotional brand engagement
Eliminates biases
Neuroscience-powered approach eliminates declarative bias, confirmation bias, recency & frequency bias and reveals deep-held emotions and perceptions.
LENS IS A CATALYST
to deliver business outcomes.
BUSINESS