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Category: Retail
New market beer launch
beer market
Retail
Virtual Shopper
Show project
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beer market
Retail
Virtual Shopper
New market beer launch
One of the best-known beer manufacturers in Europe was launching a new brand and wanted to understand the impact that different communication channels would have on...
Client
One of the best-known beer manufacturers in Europe
Methodology
Virtual Shopper
Industry
Retail
View Project
