trunorth From promoters to buyers Consumer shifts: New definitions of what constitutes value Emotional associations and Ease will be key decision drivers Recession fatigue will cause customers to become less forgiving Customers will actively avoid effortful brands and complex transactions Impact for organisations Organic sales will be the first port of call Cashflow will take precedence over margins Reduction in cost of sales will be a key goal Prevention in customer churn will have significantly increased importance and focus Impact for CX & operations professionals Metrics (NPS, CSAT) must directly link to revenue/profitability outcomes Metrics must give operational roadmaps, not just strategic indicators Assessment frameworks should include lagging AND leading indicators of performance What is missing? Context Unbiased insights Actionable roadmaps Trunorth promise An “Out-of-the-box” solution that provides: Unbiased propensity to recommend Contextual Insights into drivers of friction Engagement friction that prevents recommendations Implementable actionable plans How does it works? TruNorth probe* Configure Trunorth Release to customer Can be released tot he entire customer base, in multilingual mode, no sampling restrictions. TruNorth insights Action plans Let's talk! Tell us about your customer & employee challenges
