RESEARCH
Depending on the goals of the project and the objectives or the “problem” that the client shares with us, our market & products research designs can vastly vary.
OUR APPROACH
Pragmatic & exhaustive
Our approach to custom research design is both pragmatic and exhaustive, as we look at bringing together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy, while analyzing as many data streams as possible.
A simplistic example of how we combine different types of data streams is the following:
- we can start off the design by collecting quantitative data
- then turn to qualitative tools for the fine tuning of our insights,
- and then go back to qual for further results’ validation.
NEURO INSIGHTS
And a deep understanding of mixed qual & quant methodologies
We are one of the few neuroscience insights companies that has deep understanding of mixed qual and quant methodologies, applied with neuro-powered tools, and a solutions-oriented team that has extensive experience with common industry pain points and proven domain knowledge.
OUR FOCUS
has always been on:
Creating custom research designs that are unique to almost each study we’ve conducted.
We strongly believe that a study tailored and optimized for our customers’ specific needs, will lead to a final comprehensive report packed with deep insights & practical recommendations ready to be applied right away.
Types of custom market & product research
- New product forecasting
- Market segmentation & consumer profile studies
- In-store shopper behavior studies (product packaging, pricing, merchandising & in-store communication testing)
- Concept testing
- Pricing studies
- Packaging studies
- Attitude, awareness & usage studies
- Customer journey mapping studies & touch points/processes friction testing
- Employee engagement studies
- Advertising studies